Staying up to date with the constantly changing landscape of digital marketing can be a full-time job. But we know in order to succeed in such a competitive market; we have to be aware of new trends to determine if they can support our marketing strategy.
That’s where we come in. We’ve compiled the top 5 trends you need to know about for 2023.
Video dominated in 2022 and this year is no different. No matter the type of business you’re in or the size of your company, video content is a priority. The good news is, authentic, in the moment videos are just what your audience wants to see. No need for a full-scale video production. A cell phone with a good camera is really all you need (bonus points for grabbing a ring light and a microphone)!
Because of social media platforms like Instagram and TikTok, short form videos are trending. With the average adult attention span lasting just over 8 seconds, a 15-20 second video is plenty long enough to keep your audience engaged and provide value.
Not sure what to make videos about? Here’s a few tactics we use when planning out our video content.
With more and more Gen Z users treating TikTok as a search engine, businesses can no longer ignore this digital space. 58% of American teenagers ages 13 to 17 visit TikTok at least once a day. If your business’s target audience includes this powerful age group, a TikTok account should be on your radar. These videos give you the opportunity to tell your brand story, show how to use your product or service, tell stories about how your brand changes the lives of your customers.. Showcasing real stories and educational content that adds value to your audience’s life can be just as (if not more) effective than paid advertising. Since 87% of Gen Z see Reels and TikTok as “essentially the same”, repurposing those TikToks as Instagram Reels will help to increase your brand’s reach.
Influencers are nothing new in 2023 and they’ll continue to dominate digital marketing in the year ahead. 72% of Gen Z and Millennials follow influencers on social media with about 50% saying they trust recommendations from influencers. Partnering with an influencer can help expose your brand to a wider audience, possibly an audience that has never heard of your brand before.
The most important thing to remember when considering influencer marketing is taking the time to find the right person to champion your brand. Look for influencers that are already in your niche. If your company sells a haircare line, finding an influencer in the beauty space is a good first step. Identify clear and measurable goals for your partnership and research the audience of your potential influencers. Are most of their followers real people, or are they mostly bots and spam accounts? Check out this article from Forbes for more information on finding the right influencer.
While we’ve discussed the importance of video, that’s not the only type of content you should create for your business. Human-centric content, humanizing brands will continue to be the goal as we move into 2023. Gone are the days of keyword dumping, websites that don’t prioritize user experience, and overly salse-y copywriting.
When planning your SEO strategy, include content that your audience finds valuable and will want to click on, click through, download, or share. The more valuable audiences find your content, the higher Google will value your website. While there are many technical SEO updates you can make on your website, there’s no replacement for high-quality resources written with humans in mind.
Consumers are naturally wary of businesses and like to see testimonials, reviews, and results from the products and services being offered. With content marketing, social proof can be one of your most powerful tools. Showing customers who’ve had positive experiences with your product or service helps to increase conversions, build a strong brand loyalty, and drive customer engagement.
Some great examples of social proof content include:
If you haven’t already included social proof content into your marketing strategy, now’s a good time to consider it!
Whether you’re a marketer or a small business owner, we all have long to-do lists, and often not enough hours in the day. That’s why automations help you be more efficient and reduce instances of human error. What are marketing automations? They can include any tools or software to automate repetitive tasks and workflows such as these:
These marketing automations can help streamline your marketing processes and increase efficiency by delivering your message at the right time for each individual customer.
Most brands share the common goal of wanting to connect with their customers and inspire action. Focusing your brand’s messaging around connection-centric storytelling creates a series of stories that resonate with people on a personal level, rather than just sharing information or education. Sharing a relatable story also helps keep your customers engaged. As children, we’re read fairy tales and stories about superheroes. Even as adults, we still love to hear a good story. With so much competition, including stories in your messaging strategy will help set your brand apart from others.
As you’re looking through this year’s marketing strategy, make sure you’re keeping up to date on new trends and tailoring your content to fit your target audience. Not sure where to start? We’d love to sit down and review your current strategy, or help create a new one tailored to fit your business’s unique goals.
Staying up to date with the constantly changing landscape of digital marketing can be a full-time job. But we know in order to succeed in
On April 14th, 2023 marketers, business owners, and social media lovers alike woke to some interesting news. CNN reported that the Montana House had passed
