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We know. It kinda sounds like a made up thing. But it is very real and really important – Especially if you want to create a buzz around your destination and attract swarms of visitors.
In the simplest terms, this form of marketing focuses on attracting tourists to come spend their money, time, and memory-making energy with you and your community.
Does your town have some really cool sh*t going on? Do you like the idea of bringing thousands, often millions, of dollars into your local economy?
Tourism is much more than just passing time on holidays and voyages to unfamiliar places. This incredible industry, with its incredible accomplishments, is the backbone of the global economy.
From the smell of local delicacies to the sound of exchange between locals and tourists, the economic importance of tourism is immense. The economic repercussions of the COVID-19 pandemic had crushing implications for the industry, leading to a bigger need for smart marketing efforts.
The travel industry is ranked as the seventh-largest employer in the U.S. in 2019, supporting 15.8 million jobs directly and indirectly.
In the simplest terms, this form of marketing focuses on attracting tourists to come spend their money, time, and memory-making energy with you and your community.
Does your town have some really cool sh*t going on? Do you like the idea of bringing thousands, often millions, of dollars into your local economy?
Tourism is much more than just passing time on holidays and voyages to unfamiliar places. This incredible industry, with its incredible accomplishments, is the backbone of the global economy.
From the smell of local delicacies to the sound of exchange between locals and tourists, the economic importance of tourism is immense. The economic repercussions of the COVID-19 pandemic had crushing implications for the industry, leading to a bigger need for smart marketing efforts.
The travel industry is ranked as the seventh-largest employer in the U.S. in 2019, supporting 15.8 million jobs directly and indirectly.
On April 8th, 2024, the sky will darken and the air will fill with a mysterious chill. Or maybe it will just be an excited buzz. Either way, it will be the last total solar eclipse visible in the US until 2044.
When the moon is in the perfect position between the Sun and Earth, the Moon completely blocks the face of the Sun. If you have the good fortune of being in the path of totality, meaning the Moon completely obscures the sun, you will see a total solar eclipse.
The path of the eclipse continues entering the United States in Texas before traveling through several towns in and around the Ozarks. If you want a chance to see the sky darken one last time before 2044, plan a trip to Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire or Maine.
The numbers speak,
you should listen!
What are your
First: Research, Branding, and Positioning
Get comfortable with the idea that your target audience is the queen bee of the tourism hive. It isn’t about what you do, it’s about what value you bring to them.
To create a colony of loyal visitors, you need to know their preferences, travel behavior, and what makes them say, “Honey, pack your bags!” Strong branding and positioning is your ticket to success.
Second: Digital Marketing and Traditional Marketing
Just like your middle-school nightmares, it IS a popularity contest. You need to be seen online if you want a chance to outshine your competition. Invest in SEO, PPC, and social media marketing to create a buzz in the digital realm.
And, yes. This is a digital world. But that doesn’t mean you can break up with your traditional marketing. Invest in print ads, radio, TV, and billboards to help your message reach a broader audience.
Third: Regional Marketing isn’t just a buzz word.
Do you know why Disney is the most magical place on earth? It is because every single interaction, from the moment you call to book your trip to the moment you leave, is a coordinated attempt to make you smile.
Collaborate and create joint promotions to expand your reach and sweeten the deal for potential visitors. Organize events and promotions that are un-bee-lievably attractive, from cultural festivals to sporting events, and watch your destination’s popularity soar.
We can help guide you!
